Ayuma Braintraining Solutions is a company that offers digital brain training to the elderly to strengthen cognitive skills important in traffic. The goal is to reduce traffic accidents and increase road confidence among the elderly. It’s two birds with one stone: more freedom and self-confidence for elderly drivers and fewer claims for insurers.
The BrainHQ exercises are designed to train and expand the field of view, which often deteriorates with age. Research shows that after the brain training, drivers aged 65 and older cause nearly 50% fewer accidents and are more confident in difficult conditions, such as driving in the dark, in bad weather, or on unfamiliar roads. The training helps the brain visually process these situations.
The exercises increase processing speed, expand the field of view, and train the detection of multiple moving objects (such as cars, trucks and pedestrians). A few milliseconds can often make the difference in seeing a cyclist in time, turning at the correct exit, or braking in time to avoid a collision.
Results:
– Up to 200% increase in the effective field of view
– Faster reaction to danger, allowing a driver to stop over 6.5 meters earlier at a speed of nearly 90 km/h
– Nearly 50% reduction of risk of a self-inflicted car accident
– Increased confidence when driving, at night, in heavy traffic and in new places
BrainHQ is a scientifically proven method from the US. Ayuma Braintraining Solutions has licensed BrainHQ for the Dutch market and offers the training in Dutch, along with local support and training. The company partners with PositScience, the supplier of BrainHQ.